Jim and Stew discuss tapping into the psychology of decision-making and crafting content that resonates with your audience's values. They cover the power of clarity and the feature-outcome balance.
Jim and Stew talk about what happens to Jim's creative process when he goes on vacation and the secret of how that creativity happens.
Jim helps Stew search for a name for his new book and course. They will show you why product names are so important and the way to name your product.
Have you created a business plan? Have you looked at it recently? Would having a marketing plan be better?
Meet Turner Leslie from Mailbox Power and learn how they can help you reach your clients via the power of mail!
Today Jim and Stew talk about:
Jim and Stew define Copy Hacking and share how you can use the genies to make your copy hacking fast and ez!