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CopyandContent.AI Report - Year 4

LESSONS: 36

36 Lessons

  1. Your 2026 Marketing Plan

  2. Hero Content

  3. Bounce Back: What to Do When You Fall Behind

  4. How to Make Your Calendar Work Around Your Offers

  5. List Building Myths That Keep You Broke

  6. Lead Magnet Showdown: What Works Now?

  7. Leads vs Subscribers

  8. What I’d Do If I Had to Start My List From Scratch

  9. Book Royalties Are a Trap: Here’s What to Do Instead

  10. What to Say When Someone Says “Nice Book” (That Gets You Paid)

  11. The No-Sales Blueprint Explained (with Book Funnel Demos)

  12. How to Sell a $997 Offer Off a $3 Book Without Selling Out

  13. Creating Offers For Inside Your Book

  14. The Myth That Writing a Book Is Hard

  15. How to Pick the Perfect Book Topic

  16. The Real Reason Most People Never Finish Their Book

  17. Consistency Wins: The Journey to 300+ Podcast Episodes

  18. The Steel Wire Through Your Webinar

  19. Why Your Webinar Isn’t Making Sales

  20. Getting People On Your Webinar

  21. Maximizing Sales with Follow-Up Sequences

  22. Why Giving Away Your Best Content Is Costing You Sales

  23. Outlining Your Paid Webinar

  24. Stop Teaching Everything: The Better Way to Create Paid Trainings

  25. Delivering the Training Like A Pro

  26. The Evergreen Replay Strategy

  27. The Biggest Mistakes That Kill Evergreen Training

  28. How Not To Write Your Follow-Up Emails

  29. Creating Evergreen Urgency and Scarcity

    In this episode, Jim Edwards and Stu Smith explain how to create authentic scarcity and urgency in evergreen marketing without using fake deadlines or high-pressure tactics, sharing practical strategies that encourage prospects to take action while building trust and delivering genuine value.

  30. Buy, Borrow, Build: The Three Traffic Strategies Every Business Needs

    Jim Edwards and Stew Smith discuss the three essential ways to grow your audience - buying, borrowing, and building traffic - while explaining why an email list is the most valuable marketing asset you can own.

  31. The Follow-Up Formula: Turn Sign-Ups Into Show-Ups and Sales

    Discover how strategic follow-up emails can increase attendance, build trust, and convert more prospects into loyal customers by delivering the right message at every stage of the customer journey.

  32. The CALM Method: Turning New Customers Into Loyal Fans With Better Follow-Up

    Discover how the CALM Method can transform customer onboarding by confirming the buyer’s decision, creating a quick win, lowering uncertainty, and building commitment through valuable, strategic follow-up.

  33. The Next Sale Starts Before the First One Ends

    Jim Edwards and Stew Smith break down how to use the TRACK framework to turn customer follow-up into natural, low-pressure opportunities for the next sale while also discussing pricing, inflation, and delivering more value.

  34. Friends Text, Salespeople Get Blocked: Smarter Follow-Up Beyond Email

    Jim and Stew explore how strategic, personal text messages can boost engagement, strengthen customer relationships, distribute valuable content, and generate sales without making your follow-up feel like another unwanted pitch.

  35. Are Long-Form Sales Letters Dead?

    Jim and Stu debate whether long-form sales letters still work and reveal how the right amount of copy reduces buyer uncertainty, builds value, and moves prospects toward the buy button.

  36. Video Sales Letters Made Simple: How to Turn More Visitors Into Buyers

    Jim Edwards and Stew Smith break down how to create short, persuasive video sales letters (VSLs), write effective scripts, match the message to your audience, and use A/B testing to improve sales and conversions.